A media expert adept at crafting compelling narratives and navigating the complexities of the online landscape.
I help clients elevate their digital presence by conducting insightful analysis to identify strategic opportunities, and achieving lasting impact through compelling, creatively-crafted content tailored to resonate across channels. By partnering to develop a strong, cohesive media strategy that anticipates challenges, I can guide you in navigating the complexities of the online, and social media landscape to cultivate an authentic, influential voice that cuts through the noise.
Specialties / Skills
Strategic Vision & High-Level Advisory: Providing strategic counsel to CEOs, government leaders, and high-profile individuals. Adept at thinking expansively to unlock innovative solutions.
Multi-Media Content Creation: Government-Events, Speeches, Studio-based work - Food & Beverage, Tourism, Corporate, Product, Interior, Interviews, Headshots
Social Media Management: Research, Planning, Execution, Monitoring & Data Analysis and Insights Reporting
Media Production and Producing: Events / Companies / Brands / Influencers
Media Operations & Protocol: Experienced within teams of high-profile persons, advisory & consulting
Programs: Adobe Photoshop, Premiere Pro, After Effects, Lightroom, Google/MS Office Suite
Portfolio Link
a collection of my photography and video work, commercial and personal artwork
In my career, I have had the privilege of managing and contributing to various high-profile accounts, including direct engagements with a King, a Crown Prince, and a Sheikha. These experiences afforded me a deep understanding of the nuanced demands of VIP social media management, blending global outreach with cultural sensitivity.
My expertise covers the entire spectrum of social media management, from conceptualisation and strategy development to execution and community building. Also, a key part of my work has involved CEO/Executive profiling on LinkedIn, enhancing the digital presence of leaders through targeted strategies and insightful content.
I've been responsible for crafting and curating content, defining and achieving strategic objectives, and refreshing the visual and communicative aspects of platforms to engage and expand audiences effectively, ensuring alignment with broader marketing goals and measurable impact.
Royal Hashemite Court - Jordan
HRH CP Al Hussein - Jordan
Al Mayassa bint Hamad Al-Thani - Qatar
Alat Technologies - A PIF Company, KSA
TAQA Group - Abu Dhabi, UAE
Emirates Water and Electricity Company - Abu Dhabi, UAE
Abu Dhabi Airports - Abu Dhabi, UAE
The Precious GuestHouse - Dead Sea Jordan
I have a robust 15-year background in media and communications strategy, visual content creation and operations, complemented by 7 years of direct experience working within the Strategic Media & Communications departments for the Jordanian Royal Hashemite Court, and most recently, served as the Lead Media Operations Manager for Expo 2020 Dubai, spearheading the intricate coordination with government media officials and protocol teams across 200 National Day ceremonies. These immersive experience in high-stakes government affairs and public diplomacy has equipped me with an unparalleled understanding of devising marketing strategies tailored for government entities and diplomatic corps. My mission is to leverage this comprehensive expertise to consult public sector leaders and nation branding initiatives, crafting media campaigns that amplify influence while respecting protocols.
notable resume experience (in detail)
Royal Hashemite Court / Office of His Majesty King Abdullah II & Private Office of His Royal Highness Crown Prince Al Hussein, Nov.2014 - Nov.2020
Handling and supervising visual-media related responsibilities concerning photos, video and audio in the Strategic & Digital Communications Directorate. Creating the Weekly Wrap Up videos for His Majesty King Abdullah II's summary of weekly events that are launched on RHC's social-media pages, supervising the technical aspects of going live and broadcasting on social-media channels during ceremonial events, strategically brainstorming ideas and online-products specifically for social media consumption, handling archival material and media, forecasting content for national events among other various audio/visual-media related tasks and responsibilities. Handling all audio/visual related tasks regarding traditional, digital and social media; managing a team of photographers, videographers, audio/camera operators, press officers, building strategic content plans and a/v products, forecasting potential opportunities from analyzing online/offline sentiment and insights from monitoring websites and social media platforms, working alongside Comms team regarding captions and press-release, making decisions on what media is intended for which channels, posting/releasing HRHCP’s public activities to news outlets, among various other managerial activities and roles.
Media Operations Manager (Al Wasl Zone & Lead Manager on National Days) - Expo 2020 Dubai, July 2021 - April 2022
Part of the Media & Operations team responsible for providing all the services and facilities the accredited media need to do their jobs when on the Expo site. This includes all the planning and preparation in advance of the Event. Delivering complex media operations at the highest level and optimizing the Expo 2020 experience for the attending accredited media. Managing photography, press and broadcast clients. Reporting to Head of Media Ops supporting the planning and delivery of a comprehensive programme to ensure the messages and themes of Expo 2020 Dubai are covered throughout the world. Coordinating with protocol, guest services and vip departments on strategizing each National Day ceremony’s movement plan, with the official media staff of all countries achieve the best possible coverage of their day and make it as smooth as possible.
In a monumental undertaking, I had the privilege of being part of the global Hill & Knowlton (H&K) team instrumental in launching Alat, a pioneering Saudi tech company funded by the Public Investment Fund. Alat stands at the forefront of revolutionizing the electronics and industrials sectors through a state-of-the-art, net-zero manufacturing hub.
As an integral member, I developed Alat's social media strategy and technical operations for the launch. This involved leading live activations, analyzing geopolitical impacts on tech narratives, crafting media kits for Saudi ministers, and establishing community management workflows.
The launch in Riyadh was the culmination of 18 months of meticulous planning, strategy development, and comprehensive media training by H&K teams across Spain, Norway, the UAE, and Saudi Arabia. This high-profile event attracted over 500 attendees, including Saudi royalty and tech executives.
Our efforts generated significant traction, with 4,000 published articles and 11,000 social media impressions, highlighting Alat's ambitious vision. It was a project that exemplified strategic insight and seamless international collaboration.
Get in touch.
A premier strategic consultant to governments and iconic brands. Proven expertise in amplifying digital influence through impactful narratives and creative content.
If you require unparalleled excellence, partner with me...